What is SEO?
Search engine optimization (SEO) is the method of increasing the quantity and quality of web traffic from search engines to a website or web page. SEO focuses on unpaid or organic traffic rather than direct or sponsored traffic. Unpaid traffic can come from a variety of sources, including image/video searches, educational and news searches, and sector centralized search engines. SEO takes into account how search engines function, algorithms that govern search engine operation, the actual keywords entered into search engines, and which browsers are favoured by the targeted audience.
Top SEO services will help you achieve desired results in no time. In this article, you’ll learn about the best SEO company in Kanpur and SEO services. But first, let’s understand more about SEO.
How SEO Works?
When you enter a query into a search engine, it searches through all of the pages in its database to display the most important results. A crawler is sent out by the search engine to collect information on all the content it can find on the Internet on the searched keyword. Crawlers send all the 1s and 0s back to the search engine, which uses them to create an index. This index is then put into an algorithm, which attempts to align all of the data with the question.
Search algorithms consider a variety of variables, including the keywords in the question, the importance and accessibility of websites, the competence of websites, and user settings, to provide the most relevant information.
People develop or write the content of the web pages according to SEO, with the hope that it might catch the attention of the crawlers and is understood by the same. The content must not only be SEO based but also appealing, understandable and useful to the audience. The best SEO strategy is to always focus on quality.
SEO techniques are divided into two classifications: White Hat & Black Hat. Those techniques that search engine companies approve as part of good design are white hat techniques and those that search engines disapprove of are black hat techniques. Critics in the industry have categorised the professionals that use them, as either white hat SEO or black hat SEO. White hats generate long-lasting results, while black hats expect their pages to be blocked when the search engines discover what they are doing.
A top SEO strategy is called white hat if it follows search engine standards and does not include deception. White hat SEO is more than just following protocol; it is about making sure that the content that a search engine evaluates and rates is the same content that a user sees. White hat advice is usually summarised as developing content for users rather than browsers, and then making the content readily available to online crawler algorithms, rather than trying to trick the algorithm away from its actual function.
One black hat strategy involves the use of encrypted message, which can be text that is the same colour as the backdrop or text that is placed off the screen. Another process, known as cloaking, returns a different page depending on whether the page is requested by a human user or a search engine.
Tips to Make Your Website SEO-friendly
It is important to implement the best SEO strategies in order to get positive results. Some of the ways to make your website SEO-friendly are-
Quality SEO Content- A proper keywords incorporated content is essential. But one must remember to not lose the quality of content while integrating keywords. You must not base your entire content on a single keyword as search engines like Google not only rank websites but also web pages. It is advisable to not use too many jargons unless necessary. Keep the sentences short, crisp and meaningful. You have to incorporate the keyword in a way that makes sense to the readers and serves your purpose. Proper keyword frequency is also an important aspect of SEO-friendly content.
Mobile-friendly websites- You have prepared that top SEO content but did not build your website to be mobile-friendly. This will lower the impact of SEO as a major percentage of searches come from smartphones. Mobile-friendly websites provide a smooth user experience, which in turn, results in higher engagement. You could have the most appealing and engaging desktop website but if the quality of your mobile website is poor, you are bound to lose potential customers.
Backlinks- In Google, the page with the most votes get displayed first. These votes are decided by the number of valid backlinks. Backlinks are vital for a page to rank. There are numerous ways of building proper backlinks on google. Practising backlinking is advised by many top SEO experts. Backlinks also help in establishing the authenticity of a page or website.
Making your website SEO-friendly is a hectic task and we suggest you leave that to the SEO experts. Webixy Technologies Pvt. Ltd. is one of the top SEO companies in Kanpur. They offer reliable, efficient, budget-friendly, and best SEO services in Kanpur. They have SEO experts who have years of expertise and knowledge in the field. They have in-depth understanding of the subject and use the same to help your business grow.