Google AdSense: How to Get Google AdSense Approval

What is Google AdSense? 

In this blog post, we have discussed the criteria required for Google AdSense approval. But before we dive into that, let us understand what is Google AdSense. Google AdSense is a program managed by Google that provides text, pictures, video, or interactive media ads to website publishers on Google’s content network that focuses on the content on the site and audience. Google manages, sorts, and maintains these advertisements. They can make income via per click or per impression model. To deliver advertising based upon website content, geographically located users, and other criteria, Google employs its technology and algorithms. Those who wish to publish using the targeted Google advertising program can sign up using Google Ads. 

Criteria to Get Google AdSense Approval 

Criteria to Get Google AdSense Approval

According to Google’s terms and conditions, in order to be qualified to utilize AdSense, you have to be over the age of 18, use language supported by Google, and must own and control your site. This is almost as basic as it gets. In this article, however, we have discussed some of the major criteria for Google AdSense approval. First, check the languages that Google supports- 

Arabic, Bengali, Bulgarian, Catalan, Chinese (Simplified and Traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malay, Malayalam, Marathi, Norwegian, Polish, Portuguese, Punjabi, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish (Latin American and European), Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu and Vietnamese. 

Below mentioned are some of the factors affecting Google AdSense Approval-

Unique and Valuable Content 

Unique and Valuable Content

This criterion is to make sure your website has content eligible for monetizing. Google will probably not accept your request if it discovers your website is solely a bunch of poor pages, plagiarized material, meaningless content, or information that does not give any benefit to a reader. There will be no problem as long as you’re writing your original content and information that people actively need. The expectation is rather modest. Basically, the intent is to remove spam sites and frauds.  

This goes way beyond getting Google AdSense approval. Unique, engaging, and meaningful content means establishing credibility and attracting an active audience and potential customers. 

Fake Traffic is a Big No 

Fake Traffic is a Big No

This is arguably one of the main AdSense policies and this is not something that you can ascertain before you obtain the Google AdSense approval. It’s likely that you will be banned by Google later if you violate this term.  The clicks on advertisements on your website must result from real user engagement. Any technique wherein clicks or impressions are artificially generated in your Google advertising is absolutely forbidden. These illegal techniques include the employment of robots and misleading software but are not confined to repetitive manual clicks, impression tools, and automatic clicks.  Please be aware that it is unacceptable to click on your own advertisements.

Do Not Publish Copyrighted Content 

Do Not Publish Copyrighted Content

All material on your website, from photos to text and videos, must be something you are permitted to use or distribute under copyright law. Your page should, however, not include information that has been copied from a different page, photos taken from Google image searches without a license, or videos or illustrations that are created by another individual or organization. You should post your own photos, videos, and other multimedia elements or the ones free from copyright issues to get Google AdSense approval. 

There are various websites and applications like Unsplash, Pixel, Freepik that provide their users with royalty-free images and videos for digital publishing and other use. 

Proper Navigation 

Proper Navigation

For customers to understand their route throughout your website it’s fundamental for users to explore and Google demands its team to evaluate websites for easy navigation. So, you can’t get Google AdSense approval if the evaluating team submits a negative report.  With your menu bar items set up properly, the menu or navigation bar must be accessible. Easily readable text and proper working of all the elements are a must. 

Major Technical Pages 

Major Technical Pages

Google doesn’t really say it out loud but if a website has no technical pages to establish a brand’s authenticity, the request for approval will most probably be rejected. The contents for the main pages include Privacy Policy, About Us, Contact Us, and Terms & Conditions. 

These pages will help you in establishing credibility and trust amongst the visitors, hence, increasing the chances of Google AdSense approval. 

Conclusion

Remember that your request for Google AdSense approval may get rejected even when you think you have fulfilled all the criteria. The important thing to do here is to be mindful of every guideline Google lays out. Check and recheck, make sure you are not leaving any stone unturned. Last but certainly not the least, is to have sufficient traffic. Google may not reject your request for not having enough traffic on your website, this will, however, affect your revenue generated from AdSense. 

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